not having enough time to market your business
not knowing where to focus the little extra time you have
figuring out how to stand out in a crowded market
trying to keep up with the latest marketing trends
(i.e. spending money on ads that don't work)
and you’ve probably asked yourself this question a hundred times...
in such a crowded market?
I’ve been there.
I spent years honing my craft and learning from the best. When I went out on my own in 2009 I actually hit the ground running.
I’d been living in Australia for a number of years and knew a lot of people, so getting business from referrals came easy.
Then my partner and I decided to come home to Canada.
I’d been out of the country for over 8 years. I started reconnecting with old colleagues and friends and slowly started getting business. And when I say slowly...I mean slooooowwwly.
I quickly realized that relying on referrals as our main source of business wasn’t going to cut it anymore and I needed to start practicing what I was selling.
I needed to find an effective way to market my business in a very crowded industry.
I joined my local Chamber, attended networking events and even started cold calling. Ugh!
It started working though and the business grew. But as business grew, I found I had less and less time to focus on marketing.
It was also inconsistent. I was caught in a feast and famine cycle.
So I had some tough questions to answer.
How can I effectively market my business without sacrificing my business?
How can I make the most of a limited budget?
Can I really afford to spend money on marketing?
But before I tell you what I found, let me tell you about some myths I’ve debunked along the way.
I can’t afford to hire someone else to do my marketing.
No one knows my business better than I do.
Marketing takes too much time. I need to focus on my clients and run my business.
My business can survive on referrals alone.
Strategic consulting and marketing designed to help you stand out in a competitive market and attract more of the clients you love to work with.
A one-size-fits-all agency. We work with you one-on-one to design a custom strategy to to attract the clients you want to work with.
An overseas, faceless company. We’re local and Canadian. And you will be working with me directly.
For everyone. Our process and programs are designed for growth-minded Realtors® who are ready to invest in their business.
Smoke and mirrors. You’ll get proven strategies, in-depth insights and measurable results from experienced marketers.
New bookings start
A deeper understanding of where you are now vs. where you want to be and a plan to get there.
Identifying your ideal client and market and a plan to reach them.
We’ll design a niche-focused brand to better appeal to and attract your target clients.
We’ll develop your content strategy and write your story to create a real connection with your ideal clients.
We’ll ensure you have a website focused on your ideal customer, along with a consistent message across all your online and offline assets.
We help you work your marketing plan to keep you focused on your market, your message and your brand.
"Catherine is a rock star! [She] has helped me identify my target client, develop my brand identity, and now we're working on my digital strategy. In a world where Realtors are inundated by companies offering templated web sites and cookie-cutter marketing solutions, it was delightful to know that small businesses or independent contractors can find marketing partners that understand the need to build a marketing strategy first ... the foundation before the walls, so to speak. If you are a Realtor without marketing focus, or you are aimlessly marketing to everyone, I highly recommend a conversation with Catherine."Rhonda Messieh
The first step is to set up a free, one hour strategy call with us. During this call we'll get to know each other a bit better to see if we're a good fit to work together. We'll cover some of the key issues you're facing in your business and discuss where it is you want to get to.
This is a deep dive into your business followed up with a marketing strategy blueprint. This process involves 3-4 meetings of 60-90 minutes each. We typically run these meetings online over a 2-3 week period depending on your availability. By the end you'll have clarity about your business and a plan for moving forward.
No. You can continue to throw money away trying to reach everyone.
While you know your business best, the Strategy Intensive is a tested, structured process that enables us to really understand your business, your customers and your competitive space. We ask questions you might not have thought about and find many of our clients learn something as well. It's a core part of our process, and vital to a successful outcome and strategy.
I'm a geek, an artist and a fledgling hockey goalie.
I've been in marketing for over 25 years and the online biz since it became a thing. Since starting my own business in 2009, I've helped over 100 clients across two continents achieve online marketing success.
As an entrepreneur I've faced the same struggles as you and can pass on my learnings to give you back your late nights and weekends.
Book your free, 1-hour strategy call today. No cost. No obligation.
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