not having enough time to market your business
not knowing where to focus the little extra time you have
figuring out how to stand out in a crowded market
trying to keep up with the latest marketing trends
(i.e. spending money on ads that don't work)
and you’ve probably asked yourself this question a hundred times...
without sacrificing my precious family time and energy?
I’ve been there.
I spent years honing my craft and learning from the best. When I went out on my own in 2009 I actually hit the ground running.
I’d been living in Australia for a number of years and knew a lot of people, so getting business from referrals came easy.
Then my spouse and I decided to come home to Canada.
I’d been out of the country for over 8 years. I started reconnecting with old colleagues and friends and slowly started getting business. And when I say slowly...I mean slooooowwwly.
I quickly realized that relying on referrals as our main source of business wasn’t going to cut it anymore and I needed to start practicing what I was selling.
I needed to find an effective way to market my business in a very crowded industry.
I joined my local Chamber, attended networking events and even started cold calling. Ugh!
It started working though and the business grew. But as business grew, I found I had less and less time to focus on marketing.
It was also inconsistent. I was caught in a feast and famine cycle.
So I had some tough questions to answer.
How can I effectively market my business without sacrificing my business?
How can I make the most of a limited budget?
Can I really afford to spend money on marketing?
But before I tell you what I’ve found, let me tell you about some myths I’ve debunked along the way.
I can’t afford to hire someone else to do my marketing.
No one knows my business better than I do.
Marketing takes too much time. I need to focus on my clients and run my business.
My business can survive on referrals alone.
A customized program designed to help you stand out in a competitive market and attract more of the clients you love to work with.
A one-size-fits-all program. We work with you one-on-one to design a custom program to to attract the clients you want to work with.
An overseas, faceless company. We’re local and Canadian. And you will be working with me directly.
For everyone. Our process and programs are designed for growth-minded Realtors® who are ready to invest in their business.
Smoke and mirrors. You’ll get proven strategies, in-depth insights and measurable results from experienced marketers.
Next client intake starts in
An in-depth interview process designed to give you a deeper understanding of where you are now vs. where you want to be.
A marketing plan designed to reach your ideal client and grow your business.
You’re in the people business. We’ll help you craft your story and content so you can better connect with your target clients.
We’ll ensure you have a website focused on lead generation as a cornerstone of your digital presence, along with a consistent message across all your online and offline assets.
Marketing tactics designed to attract quality leads and maximize your return on investment.
A plan is no good if its success can’t be measured. We track and monitor progress, adjust tactics as needed and review with you every month.
"What's powerful about Catherine is her accessibility and the work ethic she puts forth. No request is too big or too small for Catherine to give a thoughtful reply. She is also personally connected to a global group of professionals in her industry and is not afraid to reach out to them when a challenging task arises. Catherine is all about getting the results for her client rather than ‘who gets the credit’. In one short year Catherine and her team have developed a website for us that is user-friendly, visibly impressive and is constantly getting rave reviews from our paying clients. We’ve also received more leads in less than six months from their strategic plan than we had the previous two years combined."Garry Glidden
This process involves 3-4 meetings of 60-90 minutes each. We typically run these meetings over a 2-3 week period depending on your availability. Meetings can be done in person or online at your convenience.
While you know your business best, the Business Review is a tested, structured process that enables us to really understand your business, your customers and your competitive space. We ask questions you might not have thought about and find many of our clients learn something as well. It's a core part of our process and vital to a successful outcome.
The initial investment for your Lead Generation Program is $2,500. This investment covers the Business Review process and the Marketing Blueprint. The cost of your program will depend on the outcome of this Review and the details of your custom marketing plan. However, should you decide to move forward with our plan, we will apply 50% of this initial investment to your program cost. And, if you are not completely satisfied with the Business Review after our first meeting, we will give you a full refund.
This will depend on the structure and components of your program and any ad spend budget associated with them. For example, with paid advertising (PPC) we expect to see results fairly quickly with growth over time as we continually test and optimize campaigns. Organic results (non-paid) can take a few months to get traction and tend to grow more slowly over time. A combined strategy works best to see month over month increases and a positive return on your investment.
I'm a geek, an artist and a fledgling hockey goalie.
I've been in marketing for over 25 years and the online biz since it became a thing. Since starting my own business in 2009, I've helped over 100 clients across two continents achieve online marketing success.
As an entrepreneur I've faced the same struggles as you and can pass on my learnings to give you back your late nights and weekends.
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